We didn’t just write
the playbook.
We ran it.
MyBioBlueprint is a consumer health product the same founder built — using the same wedge, launch, and marketing rails Quokkacorn provides — end-to-end.
File CS-01 / The product
What MBB / is
MyBioBlueprint turns raw DNA files (23andMe, AncestryDNA, MyHeritage) and bloodwork into a plain-English Health Blueprint PDF. Users upload genetic data and optionally blood labs; the system generates a clinician-ready report showing what matters first, why, what to track, and what to ask their doctor. Educational, not diagnostic.
Chronic Detective
MTHFR / COMT enthusiasts with unresolved health patterns who want a structured next step.
Optimizer
Biohackers with DNA + bloodwork already in hand, looking for plain-English signal over raw data.
Practitioner-Adjacent
People who want a clinician-ready report to bring to their functional medicine provider.
File CS-02 / The playbook, applied
Promise / vs. shipped
Each row is something the studio says it provides — and the concrete artefact shipped on MyBioBlueprint.
Narrow ICP wedge
PromisePick one buyer with a sharp pain point and start there.
ShippedThree named personas in market. Landing copy and acquisition channels written for each.
Launch acquisition plan
PromiseA founder-led path to the first 100 paying customers.
ShippedFounding-100 plan — six channels, $49 launch price, weekly ramp from 5 to 16 sign-ups.
Marketing rails
PromiseTemplates and tooling so founders aren't starting from a blank page.
ShippedFive Remotion vertical shorts (1080×1920, 18–24s each) with ElevenLabs voiceover scripts.
Payments live
PromiseStripe wired up from day one so the venture can take money.
ShippedStripe Checkout live for one-off Health Blueprint and Premium annual. Webhook plumbing in place.
Distribution partnerships
PromiseGet a foothold through people who already trust the buyer.
ShippedMicro-partnership pitch and email sequence for FM practitioners. Beta-user reactivation flow shipped.
Real product, real infra
PromiseProduction-grade stack so the venture can actually operate.
ShippedReact 18 + Vite, Firebase, Cloud Run, Drizzle ORM, Tailwind + Shadcn UI. Full-stack TypeScript.
§ Status today
In flight at mybioblueprint.ai.
The Founding-100 acquisition push is in motion: $49 launch price, target 100 paying users in 60 days from late April 2026. Pre-revenue at plan date, with acquisition channels running.
§ Why this matters
The playbook, visible.
If you’re thinking about Quokkacorn — this is what running the playbook looks like in practice. Same wedge thinking, launch sequencing, and marketing rails we apply to portfolio ventures.